Social Marketing Compass

This infographic acts as a social marketing compass and highlights different qualities that are important to social marketing. The chart identifies characteristics such as empathy, sincerity and believability among others as factors. It also looked at channels, platform, players and emotions/ sentiment as factors of the compass. Via


African Market Overview

This report highlights the continued growth of mobile advertising in the Asia Pacific and Africa regions. Asia Pacific grew by 10% over the past 3 months to reach 18 billion monthly impressions, while Africa grew by 21% to reach 4.2 billion monthly impressions. This growth was largely driven by the continued growing trend towards smartphone…